Selling TShirt For Fun and Profit

Learn how to start selling t-shirts online. This guide includes the basics of online marketing, t-shirt design, and advertising!

For the past several years, the market for selling t-shirts online has been exceptionally hot. Simply Google 'T-Shirt Success Story,' and you'll find countless examples of people who have started successful t-shirt marketing businesses from almost nothing.

Many of these entrepreneurs now enjoy consistent, five-figure monthly incomes based solely on selling well-designed t-shirts. This prospect is understandably appealing to anyone looking to break free from the traditional nine-to-five job. So, why are designer t-shirts so popular? In short, they are the ultimate niche product.

They strongly appeal to everyone's desire to be individualistic and share that individuality with the world. Regardless of your interests, hobbies, lifestyle, personal ethos, or identity, it can be expressed on a t-shirt, essentially 'branding' you when you wear it.

In other words, t-shirts remain popular because they allow individuals to stand out in a mundane world. For as little as $20, anyone can break free from the bonds of anonymity and declare their allegiance to whatever excites them personally.

Interestingly, t-shirts started out as undergarments. It wasn't until the latter half of the previous century that the “plain white tee” became a blank canvas for marketers looking to connect brands and lifestyles with individual egos.

Today's t-shirt phenomenon traces its roots back to the concert t-shirts of the 1970s and 1980s. During that time, rock and roll became big business. Major bands realized they were brands and could sell more than just music to their fans. The fans, in turn, were devoted to these bands and took pride in expressing that devotion publicly. Additionally, attending concerts by big-name bands provided social cachet.