Sales Funnels

Learn How to Capture Those Escaping Leads with Retargeting!

A sales funnel is a system set up on your website that builds rapport and trust with both new and returning visitors. It qualifies leads and encourages them to make a purchase. By the time you finish this guide, you'll understand what a sales funnel is, why it's so important, and how to set it up.

At the heart of your sales funnel is the concept of conversion - turning casual visitors into buyers. The sales funnel is often used as a metaphor to describe the process of attracting potential customers and moving them through your sales process. This helps sort those who would be your ideal customers from those who would not.

Surely all customers are ideal customers? That is not so. Your ideal customer is one who greatly benefits from your product or service, understands why they do so, and is happy to act as a brand ambassador. On the other hand, a less-than-ideal customer might buy your product because they like the packaging, advertising, or heard about it by word of mouth - yet they might not fully understand how it works or its benefits to them.

Such customers often ask for refunds or spread false information by word of mouth. There are various reasons your potential customers or clients may not be a good match for you: their budget might not accommodate your product, they may already have a supplier they are happy with, or they might have requirements that your product cannot meet.

In the offline world of sales, a sales funnel is the equivalent process of qualifying your leads. Understanding this concept explains why you should vet your prospective customers to find a perfect match between your product or service and your customer. That's why sales funnels exist - and why it's vital you take the time to build and understand your funnel.