SEO Tactics for 2017 and Beyond

Learn the Modern Take On SEO Tactics!

Getting traffic to your website is essential, but getting targeted traffic is even better. Anyone who manages a website focuses on driving traffic, but while having visitors is crucial, untargeted or junk traffic won't yield the results you desire.

There are often visitors who land on your site without any real interest in what you offer. Additionally, there are those who seek free resources without any intention of becoming customers. These individuals are often termed "freebie seekers."

Imagine a more effective strategy where you attract people genuinely interested in your offerings. These individuals not only return to your site but also become brand advocates, sharing your website with friends and colleagues. Achieving this requires shifting your focus to these target visitors.

The initial step is ensuring you are targeting the right subjects. There's nothing more off-putting than seeking information on weight loss and being shown content about stock market investing. Although financial posts have their place, if your website is not geared toward that niche, you are wasting your visitors' time.

Visitors won't endorse your brand if this misalignment happens. It's crucial to stay focused on your blog's core topics. It’s acceptable to occasionally delve into related subjects, provided they align with your main theme. For example, if your website focuses on camping, discussing how to cook fish is relevant because campers might find it useful. However, don't transform the site into a cooking blog; maintain its primary focus on camping.

By keeping your content relevant and occasionally branching out in logical ways, you will build a loyal audience that appreciates and advocates for your brand.