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Create emails that stand out in crowded inboxes. Learn to craft engaging newsletters by following CAN-SPAM guidelines, using coupons, storytelling, and more effective tactics.
How many emails do you delete without reading every day? Most people will answer that they delete hundreds of emails daily. That's huge!
How do you decide which emails to open? You probably open all emails from family and friends. Friends and even family members sometimes get overzealous and will market products via email on occasion. Usually, when they find sales are not in their cards, they return to sending non-promotional emails.
You are also likely to open emails from official sources. You may set up reminders when your bills are due. Your bank may offer this as part of your bill pay service, or it could be the company itself. If you see an official email from the government, you'll probably pay attention to this as well. Then, there are all the other emails from people trying to sell you one thing or another.
You have a mental system for deleting these, even if it is at a subconscious level. Every so often, one of these types of emails will catch your eye. What is it about this particular email that made you want to open it?
Inside this report, you are about to learn a lot of things relevant to writing engaging email newsletters:
