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Google constantly updates its algorithms. Learn how to use split testing to remove guesswork from SEO and evolve your site into its most optimized version.
Google is constantly changing its algorithms, moving the goal posts, and going back on its statements.
Google is making a significant push toward a more AI-driven service. This shift makes using AB tests to identify precisely what works and what doesn’t a crucial strategy. Split testing involves taking a rigorous and scientific approach to your search engine optimization, effectively removing the guesswork from the process. By employing split testing, you help your site ‘evolve’ into its most optimized version.
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