License: Master Resell Rights
Terms: PU, GA, RR, MRR
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Unlock the secrets to understanding customer desires and transforming your product research. Ensure your next product is not just good but a market blockbuster.
Learn How To Read Your Customers' Minds Better Than Houdini!
Common advice to new marketers is to find a need and fill it. However, a more effective strategy is to find a want and satisfy it, as people are generally more willing to spend money on wants rather than just needs.
For example, no one truly needs an expensive car. Even the most basic automobile will get them from point A to point B, but people desire high-end cars and are willing to pay the price for them.
So, it's essential to identify both needs and wants, and then work to address them. We've often been advised to conduct surveys or visit forums to uncover these needs and wants.
While this is fairly straightforward advice, and when combined with some trial and error, it usually achieves satisfactory results to an extent.
However, if your goal is to create a blockbuster, smash-hit product—one that could potentially allow you to retire—then you need to enhance your methods of product research and creation significantly.