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Unlock the power of Instagram for your business by hosting exciting contests. Engage your audience, attract new customers, and create viral buzz with strategic prize giveaways!
Learn Why Instagram Is Good for All Businesses!
Among the various methods that can elevate your business, holding a contest on Instagram stands out. This strategy has been popular for many years, even before the internet, and continues to thrive due to its excitement factor.
The best kind of prize to offer is your own product. This way, people will associate the contest with your product, creating a lasting connection. It can also attract potential customers who might not typically buy your product to give it a try.
Contests are an excellent way for brands to go viral. People eagerly share them, wanting to be the trendsetters within their social circles. Imagine how cool someone feels when they share a contest with ten friends for an incredible prize. That's the mindset driving these shares.
What type of contest should you run? It depends on your objectives, but an effective idea is to ask customers to upload photos on Instagram of themselves using your product. This can spark interest among potential buyers. However, if the prize is your product, consider offering accessories or complementary items as prizes instead.
If you don't have a suitable prize, collaborate with other vendors who can offer valuable products. In exchange, provide them with good PR. Mention their company as a sponsor or let their product speak for itself based on your agreement. Ideally, choose vendors with products similar to or that complement yours.
