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Create extremely successful Snapchat marketing campaigns targeting both younger and older audiences. With over 150 million daily users and billions of video views, Snapchat offers an unparalleled opportunity.
Uncover the secrets to creating extremely successful marketing campaigns on Snapchat!
Snapchat is one of the hottest platforms today, especially among the younger millennial crowd. It allows users to send “Snaps,” which are pictures or videos, to their followers. These Snaps disappear after a short period, giving users the sense that their actions won't last forever.
Snapchat can be incredibly useful for your business, especially if your target audience is the younger crowd. In fact, 41% of U.S. residents between 18 and 34 use Snapchat daily!
But don't think it won't benefit you if your audience is older. Over half of new sign-ups are from people over age 25. While they might not use the platform as frequently as younger users, they are there and ready to engage.
It's estimated that over 150 million people use the app daily, and over 10 billion videos are watched each day. That's a significant user base you shouldn't ignore.
Additionally, Snapchat is an effective marketing tool. Snapchat ads receive twice the visual attention of Facebook ads, 1.5 times more attention than Instagram ads, and are 1.3 times more effective than YouTube ads.
