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A complete guide on how often to email your list, balancing engagement and avoiding unsubscribes. Optimize frequency based on niche, subscriber source, and content style.
The Definitive Autoresponder Frequency Guide: How Often Should You Email Your List?
Everyone seems to have a slightly different opinion when it comes to the optimal frequency for emailing your list. Some marketers argue that emailing too often will annoy subscribers into unsubscribing. On the other hand, if you don't email often enough, subscribers might forget who you are, resulting in lost opportunities and revenue.
The frequency with which you email your list will depend on various factors. These include the niche you are in, how you acquired your subscribers, whether your emails are engaging and friendly or off-putting, and more.
We know from experience that certain autoresponder schedules work well for most marketers. These schedules are designed to build long-term positive relationships with your audience. Feel free to adjust the suggested frequency according to the results of your own testing. Learn more inside...
